About · The practice
A small studio for systems that hold up over time.
I build websites, dashboards, CMS platforms, and supervised AI workflows for people doing practical, meaningful work — small businesses, founders, field teams, wellness brands, real estate partners, marine consultants, and creative organizations.
What the work looks like
Most engagements start with a sentence like “I need a better website,” “I need AI,” or “I need a dashboard.” The first job is to turn that into a single build path: one real first milestone, the risks named out loud, and a maintenance plan the team can carry without me.
Builds are usually Next.js and TypeScript, Sanity for editable content, and AI only where a person can still review what it produces.
What I will not do
- Ship software a team cannot maintain.
- Use AI to silently make decisions a person should be making.
- Dress up an early concept as a finished product.
- Build dark patterns, manufactured urgency, or attention traps.
The longer arc
Alongside the client work I'm working on a longer project called Seventh Agora — essays, principles, and design experiments about how digital tools shape attention, work, and trust. Mostly unwritten so far. It isn't for sale. It informs the choices I make on the projects above.